Ads in Minority Report Style!

Posted: April 13, 2009 in Ads, Media & Communication, Technology
Tags: , , , , , ,

Science fiction maybe a strong word! Now it’s more like reality …

“Yahoo Japan has jumped into the fray, with a little help from Comel, a Japanese company that manufactures billboards. The two firms are collaborating on electronic signage that photographs passersby, analyses it using NEC’s facial analysis technology, and guesstimates his or her age. Once the demo is confirmed, the device spits out appropriate advertising content. According to the poorly translated press release, the “face image data” is then erased, saving only a record of the passerby’s age and sex — so you Civil Libertarians can rest easily. Right.” – Joseph L. Flatley, Engadget

[via Engadget]

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